Danone

Encouraging and innovating product training in the pharmaceutical and medical sector through Micro-Learning

Milupa, a Swiss subsidiary of the Danone Group, specializes in infant nutrition. Danone, a European leader in medical nutrition, generates a revenue of $24.7 billion.

Identified Needs :

Clear and Simplified Information : Convey precise and easily understandable information about Milupa products.
Sales Techniques : Train pharmacists to enhance their sales skills.

Proposed Solutions :

Micro-Learning Modules : Six modules, each lasting 5 to 10 minutes.
Structured Educational Approach : Each module covers a specific aspect, from the company's history to the product range presentation and practical scenarios.
6-in-1 Assembly : Integration of the modules into a single course to minimize back-and-forth in the LMS.

Expected Benefits and Results :

Product Knowledge : Improved understanding of product features to tailor sales to the child's needs.
Sales Techniques : Introduction to sales techniques for effectively advising customers.
Customer Loyalty : Building trust-based relationships with customers through attentive listening and personalized advice.
Accessibility and Flexibility : Training available anywhere and anytime, providing great usability flexibility