Le Marquier – Digital Retail Reinvention
Reinventing Sales Training through 100% Digital Learning
Identified Needs :
Replacement of In-Person Training : Transition from national in-person training tours to a digital solution to train 400 department managers and salespeople spread across France.
Brand Values and Product Training : Effectively and accessibly train salespeople on brand values as well as products.
Improvement of Operational Efficiency : Contribute to better in-store performance of salespeople through targeted and modern training.
Solutions Provided :
E-Learning Path : A 20-minute digital learning path, structured into 4 chapters with a final quiz to assess acquired knowledge.
Interactive Content : Vertical navigation training incorporating narrated videos, Drag & Drop activities, Click & Show features, as well as single-choice questions (SCQ) and multiple-choice questions (MCQ).
Theoretical and Practical Approach : Pedagogical elements are addressed theoretically and then put into practice to ensure good understanding and application of knowledge.
Benefits and Expected Results :
Interactive Activities : Interactive activities promote better memory retention and allow learners to put acquired knowledge into practice.
Time Optimization : A structured learning path designed to adapt to salespeople's time constraints while ensuring comprehensive training.
Dynamism and Engagement : Dynamic training designed to avoid fatigue and maintain participant engagement.
The training solution has been designed to support the transition from traditional in-person training to a fully digital learning approach, while maintaining a strong focus on operational effectiveness for field teams. The objective is to enable 400 department managers and sales staff across France to quickly build product knowledge and strengthen brand understanding without requiring physical travel.
The 20-minute e-learning pathway is structured into four progressive chapters, ensuring a clear and logical learning flow. This structure allows learners to gradually acquire both brand fundamentals and product-specific knowledge, while respecting the time constraints typical of retail environments.
The learning experience combines theoretical input with practical application to support knowledge retention and operational transfer. Learners are actively engaged through interactive activities such as Drag & Drop exercises, Click & Show interactions, and both single-choice and multiple-choice questions. This variety of formats helps sustain attention and reinforces understanding through active participation.
Vertical navigation and narrative-based design elements contribute to a smoother and more intuitive user experience. Narrated videos are integrated throughout the journey to illustrate key messages and contextualize learning within real-life retail situations, making it easier for learners to apply knowledge directly on the sales floor.
A final quiz validates acquired knowledge and provides a structured assessment of learner comprehension. It also serves as a consolidation tool, reinforcing key concepts covered throughout the training path.
This digital format effectively replaces national in-person training tours while ensuring consistent deployment of content across all locations. It also offers greater flexibility, allowing learners to complete training at their own pace according to operational availability.
By combining interactivity, structured progression, and a strong operational focus, this training solution enhances in-store performance, increases learner engagement, and ensures a consistent understanding of both brand values and product knowledge across all teams.
Explore our other product training projects: practical examples designed to strengthen product knowledge, accelerate onboarding, and improve learning effectiveness.