Le Marquier
Reinventing Sales Training through 100% Digital Learning
Identified Needs :
Replacement of In-Person Training : Transition from national in-person training tours to a digital solution to train 400 department managers and salespeople spread across France.
Brand Values and Product Training : Effectively and accessibly train salespeople on brand values as well as products.
Improvement of Operational Efficiency : Contribute to better in-store performance of salespeople through targeted and modern training.
Solutions Provided :
E-Learning Path : A 20-minute digital learning path, structured into 4 chapters with a final quiz to assess acquired knowledge.
Interactive Content : Vertical navigation training incorporating narrated videos, Drag & Drop activities, Click & Show features, as well as single-choice questions (SCQ) and multiple-choice questions (MCQ).
Theoretical and Practical Approach : Pedagogical elements are addressed theoretically and then put into practice to ensure good understanding and application of knowledge.
Benefits and Expected Results :
Interactive Activities : Interactive activities promote better memory retention and allow learners to put acquired knowledge into practice.
Time Optimization : A structured learning path designed to adapt to salespeople's time constraints while ensuring comprehensive training.
Dynamism and Engagement : Dynamic training designed to avoid fatigue and maintain participant engagement.