Portfolio

L’Occitane

Transforming Customer Relationships: How Digital Technologies are Revolutionizing L'Occitane

L'Occitane is an international brand specializing in natural cosmetics, with over 3,000 points of sale in 90 countries and more than 8,000 Beauty Advisors (BAs) around the world.

Identified Needs

  • Identify the Applications and Challenges of Digital Transformation : Understand how digital technologies are changing customer interactions.

  • Measure the Impact on Daily Life : Evaluate the effects of digital technologies on beauty consultants' daily practices.

Solutions provided

  • e-Learning modules : Two training modules accompanied by a quiz to assess knowledge acquired.

  • Immersive Course : Global training on digital transformation for beauty consultants, including videos filmed with real actors to ensure significant impact.

Benefits and Expected Results

  • Optimization of Digital Tools : Improved use of technology to communicate and inform customers.

  • Exploitation of Digital Opportunities : Recognition and application of digital benefits in customer interactions.

  • Physical and Digital Synergy : Better integration of in-store interactions with digital tools for an enriched customer experience.