Portfolio

Horlogerie de luxe

Gamification: An Innovative Tool for Sales Force Training in the Luxury Watchmaking Industry

This luxury watch manufacturer is world-renowned for its high-end timepieces, combining tradition and innovation. It caters to a demanding, international clientele looking for excellence and precision.

Identified needs :

  • Digital Sales Force Training : Develop a digital tool accessible via smartphone to train salespeople.

  • Reinforce Face-to-face Training : Create a mobile application that complements and reinforces traditional face-to-face training.

Solutions provided

  • Gamified Mobile Application : A fun, interactive application to pass on product knowledge and sales techniques.

  • Product Information and Quizzes: Access to detailed product information and MCQ quizzes to test knowledge.

  • Scoring and Ranking: Scoring and ranking system to encourage friendly competition between users.

  • Multi-language localization : Application available in several languages for global use.

Expected results and benefits

  • Stimulation and Commitment : Challenge and competition between users stimulates sales force commitment and motivation.

  • Uniform and International Training : Worldwide deployment of the application to ensure consistent and uniform training at all levels.