Portfolio

Baxter

Gamify a medical device through the innovative use of an interactive wall.

American company Baxter provides a wide range of medications and medical devices in two critical areas: hospital therapies and renal therapies. It has 48,000 employees spread across 60 countries worldwide and reports over 10 billion euros in revenue.

Identified Needs :

  • Promotion of the New Dialysis Membrane : Present the benefits of the HDx membrane by Theranova.

  • Highlighting Performance : Illustrate the superior permeability of this membrane compared to traditional dialyzers.

  • Creation of an Interactive Solution : Develop an engaging device to engage healthcare professionals.

Provided Solutions :

  • Informative Touchscreen : Provide detailed information about the membrane's features.

  • Display of the Membrane : Physical presentation of the complete membrane and cross-sectional view.

  • Interactive Play Activity : A touchscreen with a gamified activity demonstrating the filtration power of the HDx membrane.

Expected Benefits and Results :

  • Increased Visibility : Enhanced visibility of the membrane on Baxter's sites and at events.

  • Effective Promotion : Increased promotion of the membrane to healthcare professionals.

  • Modernity and Innovation : Strengthening Baxter's modern and innovative image through the use of interactivity."**