Baxter – Immersive Interactive Solution
Gamify a medical device through the innovative use of an interactive wall.
Identified Needs :
Promotion of the New Dialysis Membrane : Present the benefits of the HDx membrane by Theranova.
Highlighting Performance : Illustrate the superior permeability of this membrane compared to traditional dialyzers.
Creation of an Interactive Solution : Develop an engaging device to engage healthcare professionals.
Provided Solutions :
Informative Touchscreen : Provide detailed information about the membrane's features.
Display of the Membrane : Physical presentation of the complete membrane and cross-sectional view.
Interactive Play Activity : A touchscreen with a gamified activity demonstrating the filtration power of the HDx membrane.
Expected Benefits and Results :
Increased Visibility : Enhanced visibility of the membrane on Baxter's sites and at events.
Effective Promotion : Increased promotion of the membrane to healthcare professionals.
Modernity and Innovation : Strengthening Baxter's modern and innovative image through the use of interactivity."**
The interactive solution has been designed to transform a complex scientific topic into an intuitive and engaging learning experience. By combining physical product presentation with digital interactions, healthcare professionals can better understand the unique characteristics of the HDx membrane and immediately visualise the clinical benefits associated with its advanced filtration capabilities.
Rather than relying solely on traditional product documentation, the touchscreen experience encourages users to actively explore the membrane's features through interactive demonstrations and educational content. This hands-on approach simplifies the explanation of highly technical concepts while making it easier for participants to compare the performance of Theranova with conventional dialysis membranes.
The gamified activity further reinforces engagement by inviting users to interact directly with the content rather than passively consuming information. Through dynamic visualisations and practical challenges, participants gain a clearer understanding of the membrane's permeability, filtration efficiency and clinical advantages. This interactive format helps improve knowledge retention while creating a memorable experience during congresses, customer meetings and product demonstrations.
The solution is particularly well suited for deployment at medical conferences, exhibitions and healthcare events where attracting attention and encouraging meaningful conversations are essential. By offering an innovative demonstration tool, Baxter can facilitate discussions between healthcare professionals, sales representatives and clinical experts while showcasing its commitment to technological innovation.
From a commercial perspective, providing a consistent and visually compelling product presentation supports the communication of key scientific messages across international markets. Sales and marketing teams benefit from a standardised educational tool that helps explain product value propositions in a clear, accessible and impactful manner, regardless of the audience or event.
Finally, the combination of interactive technology, scientific content and experiential learning strengthens Baxter's positioning as an innovative healthcare company committed to advancing medical education. By making complex information easier to understand and more engaging to explore, the solution contributes to greater product awareness, stronger customer engagement and more effective communication with healthcare professionals.
Explore our other product training projects: practical examples designed to strengthen product knowledge, accelerate onboarding, and improve learning effectiveness.