The Netflix model, future of digital learning?
A “Netflix of training”, making e-learning courses available to everyone? It is technically possible. But, as a matter of principle, this kind of platform would offer «standardised» training.
For Sally Moore, founder of the Learning Technologies France trade show, this would be a kind of contradiction: “Personalization is precisely a key factor in the success and adoption of digital learning. It is the one that allows – by assembling modules and blocks of content – to easily offer the learner a training tailored to his or her level, objectives... Neglecting this ability to personalize is missing a major asset of Digital Learning,” she explains.
E-learning on demand: the risk of a mismatch between training and learners
Self-service training would also pose a problem of compatibility with learners. “Some years ago, experts on the Microsoft system were rare. So, Microsoft put online a complete training, leading to a certification of Microsoft System Manager and promising a job «guaranteed». Many people have registered for this training... But barely 15% were able to complete the course: most candidates simply did not have the skills,” says Sally Moore, who concludes “Not everyone can learn everything the same way.”
A Netflix of Digital Learning to accompany the CPF?
The principle of standardised e-learning training should not be excluded. A standardized Digital Learning module may be suitable when its content is fixed, dictated by a school program or regulation, such as training in the code of the road, or to a new standard... Standardization may also be relevant for certain initiations, from “basic” training to a new field.
A kind of first simplified entry point on training, “whose Personal Training Account (PCF), as defined and implemented, could also benefit,” says Moore. “A Netflix-style platform could offer credit for access to certain training and encourage employees to access it. On the other hand, where training is aimed at acquiring a professional competence, tailor-made training remains indispensable. And offering only standardized training via an online platform would be a risk of undermining the credibility of Digital Learning.”
Yes to fun and surprising content in e-learning training
In the company, everything will be a question of balance between standardized and tailor-made training courses, in a blended learning strategy. For example, MOOCs and their variations (SOOCs, xMOOCs...) will be limited – which can be compared to “lectures in a virtual classroom” says Sally Moore – which do not promote engagement. They are certainly perfect when there is a lack of space to accommodate students, for example in developing countries, or to offer general education modules to the general public. But not in business.
So, should we completely discard the Netflix model in terms of e-learning? Sally Moore says, “Such a model will never meet the challenges of personalized training. On the other hand, if the reference to Netflix is also a nod to the Hollywood spirit, to evoke formations that surprise, offer a real discovery, include quality video... then I totally approve! Too many learners still complain about boring training, not promoting engagement. So there’s no doubt something to be inspired by what’s happening on Netflix,” she concludes.
What if the Netflix model was the future of digital learning? In concrete terms, are we moving towards e-Learning platforms offering large catalogues of standardised training courses, from which learners can draw on demand? The idea may be appealing, but caution is required. For many training courses, tailor-made solutions are essential. This is what Sally Moore, Digital Learning expert, trainer, speaker and founder of the Learning Technologies France trade show thinks.