Portfolio

Microsoft

Rain your Sales Teams with Engaging Training through Serious Games

Microsoft is an American multinational company specialized in computing and microcomputing. With a revenue of $110 billion and 120,000 employees spread across 107 countries, Microsoft is a global leader in its sector.

Identified Needs :

  • Sales Training : Train salespeople and store advisors on Windows Phone and Xbox products.

  • Engagement : Generate interest and commitment from salespeople for training on Microsoft products.

  • Attractive Content : Provide entertaining and appealing content for sales teams.

Provided Solutions :

  • Retro-Gaming Serious Games : A series of Serious Games inspired by retro video games, designed to test product knowledge while having fun.

  • Gaming Platform : Access to a platform in the form of arcade galleries, allowing players to enjoy various mini-games.

  • Competition and Socialization : Knowledge tests with results published on social media, introducing a competitive aspect to the training.

Expected Benefits and Results :

  • Improved Information Retention : The replayability of Serious Games enhances product information retention.

  • Motivation Among Salespeople : The competitive aspect with scores and rankings stimulates engagement and performance.

  • Simplicity and Clarity : The mini-games, with their clear and simple format, facilitate the assimilation of concepts.

  • Customer Satisfaction Rate : Increase in customer satisfaction by +7% due to better-trained salespeople.

  • Recommendation Rate : A +22% increase in customer recommendations for the products.

  • Business Indicators :

+16% increase in sales. +18% increase in cross-selling. +5% increase in upselling.