Portfolio
L'Occitane
Create a Successful Onboarding for the Retail Population through Innovative, Engaging, and Impactful Training
L’Occitane en Provence is a brand of natural cosmetic products, with over 3,000 points of sale in 90 countries. With more than 8,000 Beauty Advisors (BAs) worldwide, it stands out for its unique sales techniques and strong global presence.
Identified Needs :
- Training in "L’Occiway" Sales Techniques : Ensure that salespeople master the brand-specific sales techniques.
- Support for Store Managers : Facilitate ongoing training for Beauty Advisors.
- Standardization of Messages : Ensure consistency in messaging among employees spread across the globe.
- Operational Preparation : Make Beauty Advisors operational and ready to work through e-Learning.
Provided Solutions :
- Targeted e-Learning Training : A structured module consisting of 5 chapters with a final quiz, tailored for the retail population.
- Access to Exclusive Content : Creation of a secret garden to offer additional content.
- Relevant Pedagogical Levers : Integration of storytelling, gamification, personalization, and multi-supports to achieve educational objectives.
- Mobile-First Approach : Navigation and content optimized for mobile access.
- Multilingual Localization : Modules available in multiple languages for international reach.
Expected Benefits and Results :
- Content Harmonization : A cross-cutting design that addresses the varied needs of learners.
- Revitalized Sales Team : An innovative and accessible solution that enhances employee engagement.
- Better Response to Customer Expectations : Through practical training scenarios, Beauty Advisors apply the "L’Occiway" techniques more effectively.
- Strong KPIs : Improvement in completion rates, engagement rates, and satisfaction in target countries.